Hello,
Today we learnt 3 terms which will be crucial to learn for our news package, about target audience,
Demographic = Basic Information, like your age and gender for me it would be 16-18 and male, it would be all different depending on what age and gender or the type of product or program you are making.
Psycho-graphic = This is categorizing someone by there hobbies or interest like stereotyping, so if you like one thing your meant to like another thing.
Socio-Ecomic = This categorizing someone by the amount of money they have, what class you are, upper, middle or lower class, then they would base it around that.
We also looked at two different news programs showing the conventions of a news package,
Newsround =
Its a children's program so its not meant to be as serious but it uses some words that someone very young may not understand so the target audience may be 5-12 year old's, the program was about penguins, which may interest a majority of children male or female, also it uses brighter colors to keep children interested also the cameras never stopped moving and the interviews were kept short so they didn't lose the interest, children may have short attention spans.
Brass eye =
This was a comedy show which used the style of a news package to get there point across, the comedy was definitely meant for older people so 18+ also it used lots of dark colors to show that its more for adults. You could also say that its meant for a middle class or lower down classes as they are using posh people in it making fun of them as there the easiest to make fun of.